Mood experience: The key of client satisfaction today, gift merely our product " fine quality " , " perfect service " the activator that laurel has been business development no longer. The market with intense competition tells us: The Chongzhongzhi that the client is business development is heavy. Pay close attention to the client aspirations, demand that devotes oneself to to solve a client only, with stand at attention is built between the client to positive interactive impact, company ability base course of study is evergreen.
Create satisfaction only, ability creates a client.
One, create a client: Attract new client, persuade old client to stay
"Running water not corrupt, a door-hinge is never worm-eaten " , the afflux that developing enterprise is faced with capital necessarily and pour out of. If we spread the capital that new, old client is company place to bring,regard as influent fountainhead, the enterprise that the fountainhead of that prediction of a person's luck in a given year takes away in process of client prediction of a person's luck in a given year namely can score gain accordingly. And the current that the purpose of all management behavior of the enterprise does his utmost to enlarge infuse namely, reduce effluent flow, achieve the goal of many a little makes a mickle thereby.
In pattern of this kind of profit, the profit of the enterprise resembles a pond: It is the client is bought at the same time, the mouth entering water that consumes a generation (capital infuse) , it is the opening giving water that place of client prediction of a person's luck in a given year creates at the same time (capital is poured out of) . The water that the enterprise wants to let a pond accumulates more more, methodological no more than is a source (the capital that attracts new client creation) , reduce expenditure (persuade old client to stay, avoid fund prediction of a person's luck in a given year) .
No matter be a source or reduce expenditure, its purpose is to create a client. Ideal of course mode is to make the profit infuse in a steady stream of water mouth ceaseless, undertake to giving the prediction of a person's luck in a given year of water mouth strong canal accuses at the same time, reduce profit of loss, promotion.
Create a client, create the flow of infuse namely, create profit and development vacuum.
We use 5W2H tool to analyse an enterprise how to create new client, persuade old client to stay.
The cause client of Who enterprise group who be, they have what kind of idiosyncratic with demand. Should pay close attention to new, old client to be in especially mood and psychological demand side, the company should try the true aspirations of new client of understanding, listen respectfully, undertake the product research and development of have a definite object in view and market are developed thereby. New client should have specific aim ground to design a mood to move a point, old client should understand his most satisfaction and satisfactory least of all crucial node, have the sale that foster strengths and circumvent weaknesses and service activity.
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