Day changes essence market to analyse one international day to change essence market to analyse from last centuries since 90 time, the development of market of international essence flavor enters the phase of a rapid development, year incremental ratio exemple exceeds 5 ％ . Basically have the following characteristics: 1, forestall sex is tall, the enterprise of before the world is ranked 10, total of its market share exceeded 70 ％ , from the point of industry forestall index, forestall degree is spent in been belong to, especially meaning of Jihuadu and IFF, fragrance beauty 3 companies, its market share occupied 35 ％ above. 2, competition is intense from Jihuadu, IFF of old of two companies whole world contend for relapse instead answer go up at this o'clock, also test and verify what market of international essence flavor competes is intense, as a result of Western Europe of essence industry traceable, and the development of Japan and North America is very rapid, current, both market tends basically saturated, the competition of world market and contention basically are centered in Asia, South America and ocean city. China, southeast Asia (contain Australia) essence flavor market is having latent capacity most also is the market with intense competition. 3, scientific research strength is great the investment that each transnational corporation values science and technology and fixed assets very, american IFF company uses its turnover the capital of 6 ％ above, british Kui person company with year sale amount the capital of 10 ％ of 6 ～ , Switzerland Jihuadu with sale the capital of 10 ％ is used at research and development. American IFF company is in in going 3 years, installation cost is profit 3 times much, and return saved 2. The gold of have enough to meet need of 8.9 billion dollar; Switzerland Jihuadu the company invests 3 500 for competition and profit 10 thousand dollars built product line of aldehyde of lily of the valley. On the development that these proprietor of an enterprises want to use fund new product, new technology centrally, if synthesize technology, catalysis technology, high spirit,analyse technology of project of technology, biology, new-style depart and processing technique, essence new technology and technology of new the form of a drug. 4, take safety and natural concept seriously to data shows, in the developed country, the cosmetic that adds synthetic essence already from on the 50 ％ of century end fall current 20 ％ are the following, the research and development of natural essence and carry out of unripe produce and sale had made consequent need and trend. 5, main sweet model since the trend analyses aroma to come out from perfume, the popularity of fragrance experienced a few different level. Use extensively 60 time are new aldehyde of artificial synthesis flavor; The atmosphere of green fragrant air with 70 bright and clear time is very welcome; Rich and abundant 80 time, the female is more self-confident, fragrance is the mainstream with luxurious and coquettish Oriental attune; Enter 80 time second half period, fragrance begins to take natural orientaton seriously again; Give priority to with stable heart at the beginning of 90 time, the choice of perfume is increasing appearance, still produced neuter perfume and infantile perfume; 90 time end, the trend of perfume has the tendency that restore ancient ways again, the weak pink of romantic woman flavour spends fragrant air to be welcomed once more, flavour the flower with delicate apt is sweet. Be in especially Asia more have one's moment, this also is mixed of course Asian appreciate is more unidentified show about. The times of neuter now fragrance has ended, those who replace is to let a woman emphasize feminine flavour, male more more the beautiful sweet shift that shows Yang Gang to enrage. Current, the fragrance of international popularity restored acrimony, full-bodied characteristic afresh, this and individuation of global consumer pursuit, trend that reflects ego make public is relative. Main popularity is sweet model for: The flower is sweet model, change is welcome model, smoke is fragrant model, fragrant is strange model with east sweet model wait. The analyses industry of Chinese essence flavor getaway that Chinese day influences essence market is later, but development rate is very rapid, current, the essence perfume business of countrywide registration book many 830, among them 3 endowment the enterprise is occupied about very one of, the essence perfume business of before the rank on international 10 all established a branch in home or built sale site, in home market, before the market sells portion to lean is Jihuadu, fragrance beauty the ethical brand such as peacock of the enterprise crossing a state such as meaning, IFF and west lake, China treasure, in recent years, civilian battalion capital intervenes large-scaly, make essence flavor market of China competes also gradually hasten is intense. Home is current business of perfume of many 830 essence, go up truly of dimensions do not exceed 100, the company that 90 ％ control is medium and small businesses, the business that has sold 100 million RMBs has many 20 only. Among them, the proportion that domestic smoke is used and black uses essence is larger, cosmetic, black kind, toothpaste kind the scale that waits for day to change essence occupied ％ of 47 ％ ~52 about, but among them cosmetic uses essence share very small, black kind essence portion slants big. Most and state-owned company and numerous civilian battalion enterprise is in in cheap market cruelty competes, overcapacity, have the state of price great war. And in high-grade product is in state-owned of civilian battalion enterprise have proportion not quite, a large number of portion by 3 endowment the enterprise is occupational. Relative to character, state-owned the clear area of high-grade product in needing to combine the advantage impact of oneself with the development space of civilian battalion enterprise. At present our country also has more than 30 years to market economy transition from natural economy, the standard of living of people rises ceaselessly, bigger and bigger also to the need quantity of product of of all kinds life. Especially inside course of study of nearly 5 years of many hairdressing, people consumes an index to show geometry to be counted to increase to cosmetic, this makes cosmetic derives circumjacent market, model to the brand, market of flavor of essence of the market that pack quicken industrialization. Day changes essence market to want likewise accurate hold chance, offer essence to produce business to cosmetic, feedback of repass market survey, information, product dogs wait for a series of operations, will undertake having the production of cosmetic of dimensions ground flavor and sale. But be in numerous medium or small in the manufacturing business that day turns a product, it is a simple day only the common raw material that turns essence to serve as a kind of tradition, did not have scientific recipe at all, same, supplier of essence raw material also is pure only provide raw material just, so day changes essence to produce what optimization did not get in the process to deserve to compare in cosmetic. Also cannot distinguish after all which kinds sweet model fit which kinds of product, existing to be approbated subjectively. Put in such current situation, the key spends day namely the raw material that essence regards a kind of common cosmetic as production. And change the market to be developed ceaselessly as day, apparent incommensurate market needs such sense, this changes essence provider with respect to need day or be all sorts of character that the company goes studying essence, all kinds of recipe, enlarge essence market ceaselessly then. In future, of the intense index that competes as the market explode add, can make very much day change enterprise or day to change essence enterprise to change traditional management concept, undertake market rationality is analysed, market fractionize, refine the product, respective production gives the product that has oneself distinguishing feature, will get used to the consumes a group need of disparate arrangement of ideas, more market share are owned on its original basis. Day changes essence enterprise to want to acquire domestic essence market, secret book is new and high technology. Use method of advanced science and technology, have research and development to essence product, locate afresh, offer an idea to break away from from traditional raw material come out, in introducing eye to turn the idea of company new product, can produce the effect with all-around essence so, can excogitate day to change essence new window. Be opposite for instance after the research of midge of drive of essence raw material, discovered a kind of essence that has drive midge effect; Undertake study in the influence of human body spirit and mentally to essence, innovation gives treatment of balmy massage He Xiangxun. From long-term point of view character, study lucidder to the function of essence, jump over the foremost edge that can take in the market, with respect to the largest share that can acquire the market more. Current, essence flavor of home develops to grow in order to exceed the rate of 6 ％ , the scale portion of entrance and exit also comparatives roughly, day changes essence to need the investment of pair of scientific research, new technology, new product, although had shortened with the world difference of 25 years, but integral level should catch up with the world, still have very long way. What domestic day changes essence is sweet model main concentration is in the fruit is sweet model with the flower sweet model two kinds. From the point of market condition and consumer spending investigation, of these two kinds of types sweet model the proportion that should hold market half to control. 3. Market of southeast Asia of analysis of southeast Asia market is one of markets with at present rapid development, dense population, of the edification of traditional culture and new industry, craft introduce, spurred the development of industry of flavor of southeast Asia essence. Current, in southeast Asia country, the country that essence flavor market developeds quite basically is: Malaysia, Thailand, Philippine, Indonesian wait for a country, the market size of these countries should occupy the 40 ％ above of total capacity of market of whole southeast Asia. The agreement that southeast Asia market holds share of market of world essence flavor is 6. 43 ％ are controlled, market total capacity is L2. 8.6 billion dollar. Although not be to hold the balance, but the speed of development and tremendous market potential, make the operation business of international essence flavor notices this market. Southeast Asia area in the near future hopeful with year all 7. Of 3 ％ add fast rapid growth. Flavor of numerous much big shop sign and essence company also plan to expand in the business of Asia-Pacific area. All along of southeast Asia area does not lack natural flavor, but craft is backward, devoid capital, add climate account, the day of southeast Asia changes essence market lay particular stress on at black kind essence, slant from aroma type overweight is excitant strong aldehyde is sweet model etc.
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