Pure essential oils have subtle effects on the human body, it is subject to pursue careers in the market. Recently, car perfume market, "natural oil" made of popular car aroma quietly, these are called "rapid alternative to traditional car perfume," the new product is the concept of speculation or a general trend it? The emergence of a focus not groundless, and we drill down, opened the car aromatherapy essential oils perfume market has become hot in the car behind.
Chaos ridden traditional automotive oils aromatherapy fragrance market, "took the opportunity to" break
It is predicted that China's auto production and sales this year expected to exceed 17 million, which increased by 24% year on year, with the expansion of automobile industry, automotive products market continues to blow, auto life and culture to a new level, as a clean scent, accessories car perfume also ushered in the rapid market expansion. But the chain of potential profits, the lack of regulatory oversight, the market of fake and shoddy products, car perfume endless, endless, car perfume is not only increasing the market chaos riddled vicious competition, and hurt consumer spending desires.
Green philosophy is all over the world, the traditional owners of car perfume to many a bad impression that adding chemicals and artificial flavors, plus a market turmoil, negative news after another car perfume, consumers likely to buy fake too, so buy the time is always entangled, eventually even willing to give up. Now, as the emergence of new products on the market, made of pure natural essential oils aromatherapy car new focus of the market, is rapidly expanding markets like alternative to traditional car perfume. Although the "oil" perfume in the car industry is not new, and is a concept has been advocated because it is pure essential oils, so these new vehicles are designed with aromatherapy products do not manufacturers of automotive supplies, but experience in the field of aromatherapy products, launch cross-border enterprise products. Essence of natural plant extract essential oils, ladies are not strange, because with too much beauty parlor. Now use the car on business to "100% pure essential oils, natural" as a selling point, moved the lack of environmental security of one's inner city.
The cost of high-tech and more difficult "100% vegetable oil" is questioned
Car perfume brand "Hong hundred years", said Mr. Xiao Chonghao, director of market development: "the industry basically not pure essential oils, true essential oil cost is too high."
"Car doctor" Mr. Dong Yun, General Manager, says: "essential oil products have made significant limitations, such as distribution, distribution of essential oils performance is very special, and not all of the essential oils are sporadic Moreover, pure essential oils their flavor is very special, with our usual car perfume smell very different, not ordinary people can accept, so few people will use pure essential oils in the car. "
For the cost, we come to count a small account. First, the perfume of the high cost of natural raw materials, 50 tons of roses can be extracted from 1 kg of rose oil; and perfume on the market, you need a long period of perfumers carefully modulated and about 500 tests, the cost is very high; delivery market, sales promotion would take a lot of costs: expensive packaging, beautiful perfume bottles, a variety of tariffs into ad spending as well. The essential oils from plants, flowers, leaves, stems, roots or fruit extract to extract the essence, if you achieve some manufacturers say "100% vegetable oil", and that costs to much, do not count It sounds amazing.
Moreover, like the fragrance market in Japan as "fast consumables" is the development of China's auto market trend perfume, car oil "substitute" car that is worth a fine perfume.
Aromatherapy essential oil perfume product quality VS the decision of traditional automotive market
Although the insiders know the car is not in the recent emergence of essential oils and essential oil car perfume market maturity and the industry than has been advocating "natural oil" research and development and use, but for business, the market's "new" will What impact traditional products is inevitable topic. The impact of conventional cars for the car perfume oil, the trade is a different view:
Car perfume brand "Hong hundred years", said Mr. Xiao Chonghao director of market development, China's auto perfume is too immature, not a rational view of consumer spending, automotive oil as part of the appearance to attract the attention of consumers, but little effect on the traditional car perfume .
"Car doctor" director general: We do market research, car perfume market is limited, the owner of 30% of group must be purchased for use, 20% can buy, and 50% of the owners will not buy car perfume. Moreover, the market now and buying a car perfume, bottle of 10, only the bottle is the real thing, the domestic market, but headache clutter is overwhelming, really going to do really difficult auto market. The market a new product, as long as the company's products do a good job, whether it is oil or a perfume bottle, are believed to have a market.
If by the end of this most traditional, "is where the gold will shine", whether it is oil or traditional car perfume, only speculation will eventually be seen, the real strength of the brand is not afraid of high-quality test of the market short, the consumer consumption level of those in increased consumer awareness is rising, and the genuine popularity of interactive business knowledge of the joint anti-counterfeiting, car perfume industry into a virtuous circle needs more promotion.